Director, International Trade & Event Marketing

We are seeking an exceptional International Trade and Event Marketing Director to join our dynamic team! This is an opportunity for someone who is passionate about International, driving box office success and increasing our film slate awareness through innovative, genuine, and unforgettable consumer and B2B experiences. The Director will lead the development, planning, and execution of international trade initiatives including in-cinema experiences and best in class B2B and consumer events. As the need for experiential marketing grows, we are looking for an innovative thinker who can create disruptive and effective marketing statements across multiple consumer touchpoints. Responsibilities will include strategic and creative direction, meticulous logistical planning, internal cross-divisional alignment, overseeing budgets, briefing and managing our trusted agency partners, and providing onsite management during major international consumer and B2B events. The individual stepping into this role will work closely with the International EVP, department manager, and home office marketing team. Additionally, they will collaborate with our territories, distribution teams, external agencies, and global cross-functional groups to create cultural event experiences that resonate worldwide. We are looking for someone with a proven track record in delivering high-impact events and who possesses the creativity, strategic thinking, and leadership skills to elevate our international presence amongst our competitors, and deeply passionate about international. Essential Responsibilities: Collaboration with Leadership: Work closely with the EVP and our department manager to ensure our priorities, projects, and plans align with international home office goals and the specific needs of our territories Event Management: Oversee events from start to finish, including budget management, strategic and creative execution, logistics, décor, talent and filmmaker approvals, and interdepartmental communication Trade Marketing Campaigns: Create and produce innovative trade marketing campaigns with regional leads and territories, from creative development to execution, designed to drive awareness and enhance box office performance Trade Show Management: Partner with creative services on trade events, manage territory requests, approve content, and build impactful presentations Experiential Marketing: Spear innovative and disruptive activations across portfolio of titles that build excitement and talkability Professional Interaction: Maintain effective and professional interactions with all levels of our global organization, upholding company values, policies, and standards

Job ID
744000102194675
DetailURL
https://jobs.smartrecruiters.com/NBCUniversal3/744000102194675
Job Level
Profession
LastUpdated
Search Meta
51616485 Universal Film Film Theatrical Marketing Marketing United States CALIFORNIA Universal City
Job Reference number
51616485
Multi Location
No
Is Remote Job?
No