Retail Development Director - EMEA

The Regional Retail Director will partner with EMEA Retail, Franchise, Category and E-commerce teams to deliver incremental revenue growth through best-in-class retail execution, shopper activation, strategic retailer partnerships and channel development. The role will define, lead and evolve the EMEA Retail Development strategy, increasing product placement, visibility and sell-through, driving media value and delivering measurable Return on Investment (ROI) on marketing spend. The role will drive a consistent EMEA retail approach, creating alignment across markets through a deep understanding of local market dynamics and balancing regional priorities with market-specific needs. Working closely with all teams, the Regional Retail Director will foster collaboration, operational excellence, scale best practices and deliver sustainable growth across the region. KEY RESPONSIBLITIES Working in partnership with the EMEA Leadership and HUB teams, the Regional Retail Director, will identify and unlock opportunities across existing and emerging retail channels, developing regional strategies and market-specific action plans, including the following key responsibilities: Drive Retail Growth and Shopper Activation Develop and lead annual retail activation plans, in partnership with the HUB teams, tied to global opportunities, driving alignment across the region to enhance sell through and ROI. Identify, share and scale high-performing retail programmes and best practices across EMEA to maximise impact and efficiency. Establish clear retail performance measures, in partnership with EMEA Finance, to evaluate activity effectiveness and inform investment decisions. Continuously review retail execution to ensure EMEA organization remains focused on the high impact opportunities. Support building stronger partnerships through expertise and collaboration. Prioritize key retailers, with an aligned regional approach, where appropriate. Team Leadership, Collaboration & planning Manage, coach, and develop the Regional Retail Manager. Setting clear objectives, providing ongoing feedback, and supporting their professional growth and performance. Build a collaborative, commercially focused EMEA retail culture that promotes accountability, best practice adoption and consistent communication. Provide leadership, direction and strategic alignment for EMEA Retail Development across Retail, Franchise, Category and E-commerce teams. Ensure retail, shopper and trade marketing are integrated, with consistent measurement, prioritisation and ROI assessment. Partner closely with the E-commerce team to develop integrated retail and digital strategies, ensuring aligned priorities, execution and performance measurement. Foster global collaboration across regions, representing EMEA Retail Teams and leveraging shared learning, successful programs and retail trends. Partner with Franchise team to develop early, adaptable and insightful selling tools. Drive Channel-Led Category Optimisation Partner with category teams to identify and unlock under-served consumer segments, categories and price points, maximising opportunities across channels and key retailers. Partner with regional category teams to develop relationship with key regional and master toy partners on joint activity, spend and overall alignment. Partner with category teams and retailers to leverage exclusive product, activation and differentiation strategies that strengthen retailer relationships and drive incremental growth. Leverage retailer loyalty programmes and consumer insights to strengthen engagement, drive conversion and support broader Consumer Products objectives. Create Operational Efficiencies and Clear Communication Create alignment across Retail, Franchise, Category and E-commerce teams through shared objectives, planning frameworks, governance and performance measures. Drive effective communication and information sharing across EMEA, enabling stronger cross-market collaboration, visibility and decision-making. Develop and implement best-in-class retail frameworks, tools and playbooks that improve consistency, capability and execution across EMEA. Enable cross market sharing of retail concepts, pitches and learnings. Upskill organization on retail KPIs, buyer's requirements and tailor UP&E pitches & solutions. Establish clear regional and Hub roles, responsibilities and governance to improve decision-making, accountability and execution. Monitor and share relevant local, regional and global retail trends. Translate insights into actionable recommendations to inform commercial planning and decision-making. Ensure EMEA DTR & Regional Category Teams have timely access to insights.