Manager, Content & Consumer Insights

The Position: The Manager, Consumer Insights (Content & Audience Intelligence) supports forward-looking projects that deepen understanding of audiences, content opportunities, title level tracking, and cultural trends across NBC Entertainment and Peacock. This role is hands‑on, collaborating closely with partners across Content Strategy, Marketing Strategy, Media Analytics, Sports Insights, Content Analytics, and the broader Consumer Insights team to translate data into clear, actionable recommendations. This role helps bring the voice of the consumer into business decision‑making and ensures insights are synthesized, packaged, and delivered with clarity and impact. Based in Los Angeles, this role reports directly to the Director, Consumer Insights (Content & Audience Intelligence). Responsibilities include, but are not limited to: Help design and execute all phases of research workstreams, including writing briefs, drafting surveys and discussion guides, completing analysis, developing insight narratives, and presenting findings. Research deep dives will include key areas such as audience segments, genre fandoms, sports cohorts, and franchise/IP or platform insights. Oversee weekly title level tracking to deliver a comprehensive view of internal and external content performance. Craft memos that set performance expectations and synthesize key learnings across the lifecycle of a title. Continuously look for ways to uplevel insights, deliver timely signals, and drive strategic recommendations. Collaborate with Content Insights, Strategy, Analytics, and Data Science partners to tell holistic stories about titles, audience needs, behaviors, and opportunities. Help foster a consumer‑centric culture by bringing human insights and the voice of the consumer into briefs, recommendations, and decisions. Leverage innovative research methodologies and AI-enabled tools streamline repeatable workflows (e.g., survey design, coding, synthesis, visualization) Synthesize qualitative, quantitative, and first-party signals into clear insights that surface audience motivations, needs, and opportunities to drive fandom, loyalty, and long-term value. Build trusted stakeholder relationships by delivering clear, timely updates and tailoring insights to needs. Support management of relationships with external research agencies and vendors, ensuring high-quality deliverables.