Director of Sales, EMEA, Parks

We are looking for a strategic and commercially driven Director of Sales, Parks to lead business development and drive growth across the UK, Ireland, and broader EMEA markets. This role sits within the EMEA Sales Division of Universal Destinations & Experiences, a subsidiary of our global entertainment group headquartered in Orlando, Florida, which operates Universal theme parks and resort properties worldwide. With a strong travel industry focus, this role is responsible for leading our sales strategy and partnerships to support destination growth across our portfolio. Please note: this position is not part of our media division, which includes Universal Pictures, NBC Networks, or NBC Media, though we are part of the same global family. To be successful in this role you will be an experienced and strategic leader who can guide a high-performing sales and business development team to deliver sustainable growth in a product-led, partner-focused environment. The successful candidate will be responsible for delivering our point-of-origin sales goals, driving commercial performance through revenue growth, new product adoption, and delivering value creation aligned with broader business objectives. This role will be responsible for driving results within an established distribution model as well as overseeing growth in evolving digital platforms. The ideal candidate will demonstrate the ability to leverage current capabilities and navigate future technologies within our roadmap. They will also bring strong commercial acumen in evaluating and structuring future agreements, building upon trusted partnerships and developing strategic, long-term relationships to support business expansion. Key Responsibilities Sales Strategy & Planning: Develop and implement strategic sales plans aligned with company goals and growth targets. Lead business development Expand the company’s footprint across the UK, Ireland, and wider EMEA region in line with agreed business goals Maintain deep market awareness of competitors, key clients, and industry peers to inform sales strategies and product positioning Collaborate cross-functionally with product development, pricing and e-commerce to ensure full alignment between commercial & strategic goals and technical delivery, as well as seamless trade partner and guest experiences Lead the delivery and implementation of future ticketing and hotel connectivity technologies, aligning with the company’s roadmap Ensure consistent use and adoption of sales effectiveness tools (e.g., Salesforce) to drive data accuracy, forecasting, and performance tracking. Evaluate current sales processes and ways of working to identify areas for improvement and propose innovative, value-adding solutions. Partner Management: Establish and cultivate exceptional relationships with strategic partners and industry leaders Fiscal responsibility for sales budget, spending and reporting Report on sales performance, insights and forecast future sales trends Serve as the senior commercial point of contact for Partners, building trust-based relationships and influencing long-term strategy by understanding their goals and KPIs Coordinate with regional and global counterparts to scale success, share best practices, and support business strategy Team Leadership Overseeing the day-to-day sales operations, including sales forecasting, budgeting, reporting and resource allocation Lead, coach, and empower a high-performing sales team to exceed targets and embrace a performance-driven culture. Set clear goals, provide regular performance feedback, and foster professional development and mentoring opportunities. Report regularly on sales results, market insights, and future sales forecasts to internal stakeholders.