VP, Digital Strategy, Entertainment - Versant

Versant is seeking an experienced, innovative and growth-driven digital Vice President, Digital Strategy who will be responsible for managing a multi-platform digital strategy, identifying and executing key KPIs and driving growth and revenue across the SYFY, Oxygen, USA and E! News. The Vice President will oversee the digital strategy in the following topical areas: multi-platform video, social and emerging platforms, revenue and audience, and establish best-in-class content strategies on websites, apps and third party distribution. The Vice President should have a strong background in digital and entertainment editorial, a demonstrated history of building digital businesses, a clear vision around brand strategy and tactics to build revenue and audience in a highly-competitive, fast-paced environment. A high level of hustle, a passion for storytelling in multiple formats and a strong understanding of all digital platforms including YouTube, Instagram, Facebook, TikTok, Snapchat, Twitter, live programming, on-domain video and editorial, and emerging products is a must. In addition, a clear programming strategy and how to position content for growth, revenue, and engagement on platforms like AVOD, FAST, audio/podcasts, mobile-web apps, and streaming is required. A clear vision on how to optimize pre-existing products and platforms for revenue and growth or build revenue on a brand’s longstanding foundation is also imperative. Reporting into the Senior Vice President, Digital for Entertainment this candidate will work alongside an established leadership team to develop and execute a cutting-edge and growth-oriented digital strategy. Responsibilities Leadership: Experienced digital strategist with a primary focus on building digital businesses, premium video, and editorial across the Entertainment brands and spearheading new strategies to build audience and revenue Leader should be a self-starter who excels in managing multiple brand strategies Leader must be rooted in a digital-first strategy, with a deep understanding on how to build out brand IP to grow digital P&Ls working alongside executives in editorial, marketing, live events, PR, analytics and other digital team members. Stay up to date on industry trends, analyze competitors and formats with ability to react quickly and adapt strategy Clear visionary with ability to create KPIs and identify tactics to execute KPIs Growth Strategies + Revenue: Grow digital revenue across platform, thinking strategically about the core revenue to business as well emerging revenue opportunities. Must be able to conceptualize, build and execute cross-platform digital and social strategies primed for growth (audience, engagement and views) on YouTube, on-domain, Facebook, TikTok, Instagram, Twitter, Snapchat and emerging platforms. Identify key KPIs for team to execute rooted in that strategy Collaborate with ad sales teams, sponsorships/integrations to identify digital-first integrations and revenue opportunities Work with leadership to create a Long-Range Plan (LRP), analyze metrics, identify trends and use metrics-driven thinking to pivot and position brands for success Develop and manage P&Ls across all digital brands. Collaborate with finance teams Manage relationships with partners like YouTube, TikTok, Meta, Spotify, to ensure that Versant Entertainment is strongly positioned to take advantage of new product opportunities and new content strategies. Clear understanding of how to build digital revenue in a variety of platforms and formats: AVOD, FAST, streaming, apps, on-platform and off-platform. Ability to execute said revenue strategy. Create a robust digital video strategy (short form, long form, social and digital original programming) across all brands and platforms to broaden brand IP. A deep understanding of digital video production and digital video best practices is a must. Work with audience development on strategy for paid traffic optimizing earned views and subscribers Guide traffic analysis and contribute future coverage plans based on data insights and user engagement Operations: Ability to identify business efficiencies and manage team leaders Oversee the technical stack of all websites, applications, live events and video distribution. Work as the key liaison interfacing with technical and product teams across the company Liaise with legal and business affairs teams, maintain all digital business contracts Manage video distribution efforts across digital platforms Strong familiarity with programming content for growth on streaming platforms and FAST channels as well as AVOD. Editorial: Strong command of editorial best practices and journalistic integrity, skilled at building traffic and fandom on O&O site Work alongside, social, video, original, editorial and brand leaders to monitor brand sentiment and community engagement Strong familiarity with SEO, best practices for on-domain and off-domain growth, web applications and distribution platforms Work with social and editorial teams on cross promotion distribution strategy and implementation