Franchise Retail & Marketing Manager UK & IE (FTC)

This role is a 9-Month Maternity Fixed-Term Contract within our Universal Products & Experiences (UP&E) division. You will be responsible for two distinct job responsibilities: Franchise Management and Retail Marketing. You will be responsible for executing franchise and retail marketing plans with retailers and key licensees, that leverages the richness of NBCUniversal’s entertainment content to build a sustainable business that achieves annual revenue targets. You will activate the global franchise strategies at a market level by ensuring local relevance and partnering across other business units within the company with the goal of building or maintaining consumer relevance of our most important brands (IP). Additionally, this role will implement short- and long-term retail channel strategies, delivering annual growth strategies that leverage the strength of the NBCUniversal’s franchise portfolio, category and consumer priorities. The role will work as part of the local Consumer Products team, supporting the overall business objectives and the demands of delivering marketing activations that drive ROI and promoting retail sell-in of ranges. Franchise Marketing: Execute territory specific franchise marketing activations to support UP&E while creating demand value and awareness Support cross-divisional symphony programs with other NBCUniversal business units Inspire licensees and retailers through engaging brand and retail presentations Attend top-tier retail and licensee meetings (i.e. master toy partner) in region, to share brand and retail plans Support the management of mall/retail activations and costume character appearances in markets Retail Marketing, planning and execution: Take ownership of retail accounts; developing, maintaining and driving relationships across marketing and buyers in conjunction with category teams to drive product placement and sell through Curate, present, and execute sales driving retail marketing programs in line with brand guidelines and individual retailer expectations - events, digital, print, radio, TV, cinema, social, trading banners, POS etc Proactively conceptualize and develop cross promotions with other Universal divisions Remain competitively aware of competitors’ retail programs & share best practices/results Manage execution and account management of assigned marketing partnerships with retail accounts; includes in-store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc. Approve all retail marketing submissions from licensees, agents or retailers under the Senior Manager supervision Provide comprehensive marketing program recaps and post analysis including measurable results, ROI, and how we compare to competitive programs and maintain examples of best in class programs to help drive the planning process Proactively drive new business retail opportunities, seeking out new routes to market for our partners products and IPs