Vice President, Consumer Insights, Content & Audience Intelligence

The Position The Vice President, Consumer Insights, Content & Audience Intelligence will work in a high-performing and fast-paced environment, developing forward-looking consumer insights to help guide key business decisions and inform Content and Audience strategies across the NBCE and Peacock suite of brands. As a thought leader, this executive will build deep, foundational knowledge on key audiences and their content preferences / needs, to drive growth and shape the company’s understanding of the consumer, partnering with XF teams including Content, Content Strategy, Marketing, and others. This LA-based position will report directly to the SVP, Consumer Insights, Strategy and will work closely with other Consumer Insights functions to tell holistic and integrated stories. Responsibilities include, but are not limited to: Lead and build out the Content & Audience Intelligence practice within Consumer Insights by designing strategic mixed-methods research initiatives incorporating zero, 1st, 2nd, and 3rd party data sources to identify future opportunities for audience growth. Partner with Content Strategy and Analytics teams to develop analyses and new metrics to inform audience prioritization, portfolio planning / optimization through a consumer-first lens, identifying and prioritizing opportunities to leverage content to drive growth. Identify, design and execute rich audience deep-dives in key areas (e.g., Sports, Underrepresented Audiences, etc.) to develop common language across XF teams on content needs and opportunities for key growth audiences. Develop foundational frameworks on emerging content needs and principles across TV / Streaming, content types / genres, and formats to inspire creative planning; Work closely with Content Insights team to integrate learnings at a title-level; Partner with XF teams to identify opportunities to integrate insights and tools across the business. Partner with Data & Analytics teams to delve into content-driven hypotheses integrating behavioral / viewing data and consumer insights to further inform programming and content strategies and tactics to improve engagement; Develop best practices on application and interpretation of audience concepts and metrics. Conduct research and synthesize existing data sources to develop strong perspectives on best practices re: content engagement strategies and tactics (e.g., release tactics) to build fandom, loyalty, and value over time. Innovate on current title tracking methods, identify opportunities for macro analyses and guide team to leverage this data to become a leading voice in best practices for launching titles to key audiences. Serve as a “hub” of expertise on audience consumer insights, seeking opportunities to connect information across key partners in Consumers Insights, Decision Sciences, and beyond. Routinely deliver insights to key stakeholders and provide conclusions and recommendations to inform audience strategy, content portfolio planning, and growth tactics. Seek opportunities to leverage audience data across more powerfully through automation, integration, and new technologies.