Multiplatform Content Creator / Multimedia Journalist – CT Live, NBC Connecticut

NBC Connecticut is seeking an innovative, creative, and digitally minded Multiplatform Content Creator / Multimedia Journalist to join the CT Live team. CT Live brings Connecticut to life through engaging stories about the people, places, food, entertainment, businesses, events, and experiences that make our state unique. Our content reaches audiences across broadcast, streaming, digital, social media, YouTube, and NBCConnecticut.com. We're looking for a creative storyteller who understands that today's audiences consume content across multiple platforms and can develop engaging stories that inform, entertain, and inspire wherever they choose to watch. This is more than a traditional television MMJ role. It's an opportunity to help shape the future of CT Live by creating original content that lives across multiple platforms. From pitching story ideas and producing digital-first series to covering community events and experimenting with new storytelling formats, you'll play a key role in growing our audience and expanding the CT Live brand. The ideal candidate is naturally curious, thrives on meeting new people, enjoys discovering what's new around Connecticut, and is energized by creating content that connects with audiences. Whether highlighting a local business, covering a community event, showcasing a hidden gem, or bringing a sponsor's story to life through authentic branded content, you'll bring creativity, collaboration, and a multiplatform mindset to every assignment. Working alongside the Executive Producer, CT Live host, Commercial Producer and creative team, you'll pitch original ideas, shoot, write, edit, and produce compelling content that engages audiences, strengthens the CT Live brand, and helps bring innovative sponsorships and community partnerships to life through authentic storytelling. Job Duties Create compelling, multiplatform lifestyle content designed for broadcast, streaming, digital, social media, YouTube, and emerging platforms. Develop original content that expands the CT Live brand while supporting audience growth, engagement, and sponsorship opportunities across every platform. Research, shoot, write, edit, and produce premium lifestyle stories featuring Connecticut's people, businesses, entertainment, food, travel, nonprofits, and community. Develop social-first storytelling that complements broadcast content while also creating original digital-exclusive series and sponsored campaigns. Collaborate with the Executive Producer to identify content opportunities that maximize value across linear, streaming, digital, and social platforms. Produce content that supports integrated sponsorships and branded partnerships while maintaining NBCUniversal's editorial standards. Work closely with Sales, Marketing, Creative Services, and Digital teams to execute multiplatform campaigns that deliver measurable value for advertisers and audiences. Create platform-specific content optimized for Instagram, Facebook, TikTok, YouTube, streaming, and NBCConnecticut.com. Analyze audience engagement, platform performance, and emerging digital trends to continuously improve storytelling strategies. Build relationships with community organizations, tourism partners, businesses, nonprofits, creators, and influencers to develop unique content opportunities. Produce evergreen content that can be repurposed across multiple distribution platforms and marketing initiatives. Represent CT Live at community events, sponsored activations, and station initiatives through live and recorded content.