Specialist, Digital Ad Sales Strategy
The Digital Planning Specialist, Digital Ad Sales & Partnerships is responsible for working directly with NBCUniversal Latam/International properties in Miami to drive and attain sales and revenue goals. In this role, you will identify, implement, sell and support digital sales initiatives to meet revenue goals. This will be accomplished by working with Sales teams, Ads Operations, Marketing, Research, Finance and Sr. Manager of Digital Sales. As the subject matter expert in the NBCUniversal complete portfolio of digital advertising solutions, strategies and processes, your main responsibility is to support the Sr. Manager of Digital Sales with the creation of and execution against local digital revenue goals. Your primary focus will be the support of digital revenue and strategies. In addition, you will serve as the primary liaison for our sales leaders on day-to-day operations, leveraging the resources of NBCUniversal to identify, share and implement best practices across the organization. The ideal candidate will have proven and successful sales experience in multimedia sales and digital advertising. Proficiency and demonstrated expertise are required in the following digital advertising products; programmatic and direct sales (display and video), 360 campaigns, social media strategy and implementation, YouTube, lead generation and mobile strategies to reach client’s KPIs. The Digital Planner Specialist, Digital Ad Sales and Partnerships will be an expert in integrated advertising solutions. We are looking for a proactive individual that has demonstrated expertise in working with local LATAM market property teams to meet and exceed digital revenue goals Responsibilities: Work under the direct supervision of the Manager/Sr. Manager of Digital Ad Sales & Partnerships and is responsible for completing any other tasks as assigned by supervisor Develop comprehensive media plans for digital portion of client campaigns to align with business goals and brand strategies. Simulate campaign delivery scenarios to forecast performance and refine tactics Manage relationships with inventory and distribution partners to secure premium placements Collaborate and sign-off packages with linear planners Maximize media mix efficiency across digital platforms Maintain revenue dashboards up to date and own tracking accuracy Partner with Sales, Marketing, B2B, Insights, Programming, and Ad Operations teams to deliver on client objectives and reach revenue goals