Paid Search Planner

The Paid Search Planner at Hayu serves as the bridge between hands-on campaign execution and high-level strategy. The role refines and implements advanced campaign tactics that drive customer acquisition, retention, and brand awareness across Search engines, and YouTube – with an extension to programmatically traded advertising. Working closely with the Paid Search Manager and the broader digital marketing team, this role translates data-driven insights into actionable plans while mentoring their peers and managing day-to-day operational details. This position is a key stepping stone for professionals aspiring to evolve into a managerial role, offering increased responsibility in campaign planning and optimisation. Key Responsibilities Campaign strategy & planning Collaborate with the Paid Search Manager to develop tactical campaign plans that align with overall marketing objectives. Translate strategic insights and performance data into detailed, actionable campaign blueprints. Campaign execution & optimisation Oversee the setup, maintenance, and continuous optimisation of paid search campaigns across core platforms (e.g., Google Search Ads via SA360) with potential expansion to additional channels. Execute test plans and iterate on strategies to drive improvements in CPA, ROI, and overall campaign performance. Performance analysis & reporting Conduct in-depth analysis of campaign performance using advanced data tools (Excel, Tableau, Looker Studio) to identify trends and opportunities. Prepare clear, concise performance reports and strategic recommendations for internal stakeholders. Collaboration & cross-channel integration Work in tandem with other digital channels (paid social, programmatic, organic social) to ensure an integrated approach to media planning and execution. Liaise with creative, analytics, product, and SEO functions to ensure campaigns are aligned with broader digital marketing initiatives. Mentorship & process improvement Provide guidance and support to Paid Search Executives, sharing best practices and insights to foster team development. Identify and implement process improvements and automation opportunities to streamline campaign management and reporting. Budget & vendor management Monitor campaign budgets, ensure precise tracking and pacing against monthly and campaign-specific caps. Manage vendor relationships for day-to-day support and new product rollouts, ensuring operational excellence.