Director, Analytics, MSNOW

Versant is seeking a strategic and hands-on Director of Analytics to lead a team focused on driving audience, content, product, and enterprise insights across MS NOW’s digital products. This role is central to partnering on MS NOW’s digital experiences and consumer offerings, with a strong emphasis on editorial decision-making, audience engagement, and monetization strategies. Key Responsibilities Team Leadership & Strategy Lead and mentor a team of analysts across content, marketing, product, and enterprise analytics. Develop and execute a cohesive analytics strategy aligned with MS NOW’s digital priorities. Partner with editorial, product, marketing, and business stakeholders to translate data into actionable insights. Content & Editorial Analytics Deliver timely content performance insights to editorial and programming teams. Develop frameworks for measuring audience engagement, retention, and conversion across platforms. Enable experimentation with data-driven hypotheses and measurement plans. Product & Marketing Analytics Collaborate with product teams to optimize user journeys, feature adoption, and personalization strategies. Support marketing teams with campaign performance analysis, audience segmentation, and marketing attribution. Enterprise & Monetization Analytics Build models to forecast and analyze subscription growth, churn, and lifetime value. Partner with finance and strategy teams to inform pricing, bundling, and monetization strategies. Ensure data integrity and consistency across enterprise reporting systems.