CRM Manager

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent. The Position Peacock is looking for a CRM Manager to lead the campaign execution process for our ad hoc email marketing campaigns. This role will work on the CRM team and lead a team of Specialists who will own the build and deployment process of email marketing communications. A successful candidate understands data workflows, customer segmentation, testing best practices, and has a knack for detail. Responsibilities Partner closely with Design, Audience, and Strategy teams to develop best in class email marketing campaigns. Leverage marketing tools and available functionalities to drive innovation, recommend ways to utilize the existing tech stack to create new efficiencies, and ensure the right message gets sent to the right user at the right time. Own the end-to-end campaign process, including campaign planning, creative development, deployment, and monitoring. Develop briefs and rollout project plans for new features – ensure A/B testing best practices are applied, a clear measurement framework is outlined, and tests are conducted and documented. Provide operational support by identifying new opportunities to streamline internal workflows. Lead solutioning and troubleshooting with vendors to ensure a cohesive consumer messaging journey and support the ongoing audit of lifecycle marketing campaigns to drive customer engagement.