Sr. Director, Integrated Communications

The Senior Director, Integrated Communications, will support integrated communications and brand strategy for the Universal Television Entertainment Group team. Responsibilities: Partnering with EVP, Integrated Communications to develop and execute a comprehensive, year long events strategy in collaboration with the marketing team. Leverage existing opportunities and create original events that support B2B initiatives, enhance series campaigns and align with overarching corporate objectives. Lead and develop multi-title strategies and campaigns that support franchise portfolio goals and seasonal opportunities. Ensure key brand messaging through earned media. Proactively pitch and secure media coverage for both consumer and trade press for tentpole multi-title campaigns (ie: Jaws 50) targeting local market and national press to maximize visibility. Collaborate with single title publicists to manage media relations and oversee external press agencies or consultants as needed. Ensure strategic media coverage for multi-title efforts, such as junkets, festivals and fan conventions, driving strong earned media ROI. Oversight of monthly content newsletter inclusive of portfolio programming and external facing communications featuring of UTEGs broader content slate, including bespoke communications for integrated communications priorities. Work closely with teams responsible for content capture, influencers, social media and activations to deliver big ideas that can cut through culture. Support broader UTEG communication and publicities team through: Supporting overall media relations management across the portfolio, including updating and leveraging a system to streamline outreach and improve coverage opportunities. Supporting multi-title campaigns and media relations for multi-title junket efforts. Socializing competitive intelligence and evolving trends, with an eye on opportunities and maximizing brand influence. Lead and remain responsible for external facing slate/portfolio communications including monthly newsletter, weekly screener distribution and long lead planning materials to press. Oversee seasonal preview outreach for UTEG slate. Responsible for acquisition title campaigns. Partnering with Operations and key stakeholders to ensure our press site continues to meet the evolving needs of our media partners. Tracking communications performance using analytics tools to measure the impact of campaigns and to strategize data-driven adjustments. Working closely with cross-functional teams including marketing, corporate communications, publicity and events to ensure alignment and coordinated efforts.