Audience Development Analyst
At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more. This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent. Peacock is looking for an Audience Development Analyst to join the Audiences and Insights team. This role will support the team responsible for analyzing campaign and tactic performance of Peacock’s owned on and off-platform marketing channels. The successful candidate has a passion for leveraging data to deliver meaningful insights that optimize campaign performance and drive strategy. Responsibilities: Pull reports from marketing platforms (Braze and Freewheel) on a scheduled basis (daily, weekly, monthly) and perform analysis on campaign performance Provide actionable insights and recommendations based on campaign results Maintain master campaign and channel performance trackers that will assist in establishing benchmarks and monitoring ongoing performance Support Insights team with reporting on content, platform, and audience health and surfacing relevant insights that drive strategy Assist in creating readout decks with data visualizations that clearly illustrate campaign, tactic, and/or channel performance Support ad hoc reporting requests