Program Specialist, CRM and Automation
This role will work with our internal Marketing Technology team in ensuring our clients, the Sports CRM/Email Marketing and SportsNext Marketing Operations teams, are getting everything they need from a project deliverability standpoint. This individual should be an expert in planning, tracking, maintaining accountability, and managing resources to deliver project(s) successfully for our client. This person should be very marketing/consumer data-driven, passionate, and have experience with being able to drive technical teams to execute these fast-paced business engagements/projects. To ensure success as a project manager for the marketing technology team, you should be knowledgeable about the various Salesforce Marketing Cloud solutions – data extensions, cloud pages, journeys, etc. —and skilled at leveraging the talents of your development team to provide potential solutions alongside them. Other responsibilities include, but are not limited to: Prioritizing tickets and project requests from clients within JIRA. Ensuring that the tech team & business clients are producing quality tickets that adhere to the pre-defined SLAs. Assessing risks, opportunities, deliverables, and threats for projects. Ensuring all goals, tasks, and plans of development for projects are delivered on-time & 100% in scope. Liaising with clients and leadership about timelines and project objectives. Guiding and mentoring the Marketing Technology team in developing and achieving project outcomes. Manage and track external vendor hours/contracts. Assist in developing metrics for each project to determine paths to success. Maintain/update the CRM Project Roadmap Adding/updating weekly activities for all major projects and deliverables within Airtable Tracking and reporting of Salesforce Super Messages consumed across multiple business units for leadership each month. Running compliance automations for multiple business units and updating OneTrust tasks Communicating and acting as the point of contact for clients. Conduct regular project meetings with the Marketing Technology team and stakeholders/clients. Maintain and updating our wiki and SharePoint to log documentation. All other duties as assigned