Marketing Specialist, Telemundo T60 San Antonio

The Marketing Specialist for Telemundo San Antonio is responsible for leading external marketing departmental efforts, under the supervision of the Marketing Manager, collaborating with cross-functional teams to build and develop strong organic growth. Identify new marketing opportunities for the station. Communicate, implement and manage marketing campaigns for our program launches Oversee local, non-traditional /OOH marketing strategies and campaigns and communicate opportunities to improve coverage on media trade publications. (Sweeps, Station Events, Station Initiatives, Festivals and press releases). Community affairs liaison Participate in creative brainstorming sessions to develop marketing campaigns, concepts and materials such as brochures, flyers, advertising campaigns, promotional campaigns, premiums, etc. Develop concepts, design and copy for press releases, presentations, brochures, Outdoor Billboards and e-marketing materials. Assist with brainstorming, planning and execution with special Network initiatives. Develop evaluation post-reports for social media, marketing, talent & press initiatives for Marketing Manager, department & company review. Monitor launches & performance of our local and national titles to create and update highlights for local sales team. Develop competitive reports after every festival to analyze our advertising exposure on media trade publications in comparison with the competition. Create and update an ROI matrix. Help maintain quarterly promotional inventory and budget. Manage, communicate, facilitate and organize the intricate details pertaining to special marketing and station events, galas, socials, presentations, etc. Oversee the orders and delivery of all materials and/or publications for our marketing/branding campaigns and sales materials making sure they meet time, quality & budget requirements. Organize weekly meetings to discuss upcoming station activations/promotions/events Supervise and train the Telemundo 60 San Antonio Brand Ambassador Team Assist with the daily input of promotional media traffic on Wide Orbit