Manager, Brand Marketing, Focus Features

Focus Features digital marketing is responsible for the digital promotion of both specialty and wide release theatrical films in the United States. The group creates, manages and optimizes campaigns that utilize all methods of digital marketing and advertising, covering mobile and desktop websites, digital advertising creative, games, applications, custom video content, online publicity and social media programs. In addition to our film campaigns, the maintenance, optimization and operations of the FocusFeatures.com website is also under the umbrella of digital marketing. As part of the Focus Features Digital Marketing team, this role will be responsible for managing the Focus Insider program along with supporting the development and execution the Focus Features Brand strategy. The role will work with internal and external resources to create and produce advertising and promotional assets for the digital marketing of Focus Features. The Brand Marketing Manager will drive the day-to-day of the Focus Insider program, support the brand team and have varied responsibilities throughout all function of the team. Exceptional communication skills both one-on-one and across all levels of management are crucial. Individuals must be able to handle multiple responsibilities, and to efficiently juggle a workload in the face of shifting priorities and deadlines. Attention to detail is extremely important. Essential Responsibilities: Support the development of Focus Features digital brand strategy Manage the Focus Insider Program (including short and long-term planning, CRM, and various Insider initiatives) Create and manage FocusFeatures.com operations and marketing activities such as e-mail, content management, & calendars. Work with digital team to develop break through strategy, concepts and ideas for Focus Insider Work closely brand marketing team to implement creative and social media initiatives based on marketing strategy Work alongside film marketing teams to ensure consistent brand voice. Contribute to FocusFeatures.com editorial strategy and manage freelance writing staff. Work with Facebook, Google, and key publishers in optimizing most effective methods of content distribution. Manage department budgeting and accounting, including invoicing. Monitor community feedback and alert team of opportunities to tap into emerging social conversations or new technology