Marketing Coordinator, Telemundo 31 - Orlando, FL

The Marketing Coordinator supports the development of local marketing, branding, promotional and sales strategy for Telemundo Orlando. Essential Functions Develop customized marketing materials for new sales opportunities. Gather competitive research and advertiser media spending. Work with sellers to obtain media proposals. Compile, draft and edit marketing plan documents and adapt to a variety of formats for different audiences. Generate ideas that could lead to new sources of revenue – stay on top of current events, trends, and competitive efforts to identify innovative revenue streams. Work with a cross-functional team to track and execute marketing initiatives. Execute on those strategies by coordinating with the various departments responsible for deliverables: finance to purchase contesting prizes, web to launch online campaigns, promotions to advertise, etc. Spearhead every aspect of social media contesting: writing and confirming rules & regulations with legal, submitting production requests for creative, reconciling winners, and recapping campaign success. Work with clients and agencies (in partnership with Sales) to help address client needs and explore business options. Help coordinate marketing and community activities by tracking event dates, identifying resources necessary for events (marketing collateral, promotional giveaways, news coverage, volunteers) and assisting in on-site execution as needed. Prepares daily promotional and program logs for T31 in Orlando, FL.