Director, Content Analytics

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. The Director, Content Analytics & Insights, will sit on the NBC/Bravo Cross-Platform Analytics team within NBCU Media Group Decision Sciences and serve as a key leader overseeing content performance and forecasting for entertainment series across NBC and Bravo, including linear and Peacock performance. This role acts as a strategic authority on content and audience intelligence, managing a high-performing team responsible for delivering actionable insights, scalable analytical frameworks, and self-service data solutions for a wide range of NBCU stakeholders and clients. This leader will partner closely with Content Programming, Scheduling, Marketing, Ad Sales/Finance, Communications, and Strategy while integrating with other groups across Decision Sciences to translate first- and third-party Nielsen data into clear recommendations that inform business decision-making. The role will have a direct and measurable impact on the success of NBC and Bravo entertainment series in the linear and streaming landscape. Key Responsibilities Develop deep expertise for NBC Entertainment and Bravo content performance and audiences across linear and Peacock, serving as a trusted thought partner to senior stakeholders across Programming, Scheduling, Comms/PR, Strategy, Marketing, and Finance Leverage Nielsen data and first-party data to create impactful cross-platform insights with the ability to translate different methodologies, a variety of linear/streaming KPIs and complex analyses into clear, compelling written/verbal narratives and internal presentations tailored to diverse audiences, including senior creative executives and external partners Develop and oversee linear ratings forecasts and audience projections, leveraging historical performance, marketplace trends, and viewing behaviors to deliver actionable guidance for Ad Sales, Finance, and Scheduling stakeholders Partner closely with Consumer Insights to shape research agendas and deliver integrated, holistic perspectives on content performance and audience engagement via comprehensive End of Season reports Translate audience data to provide strategic consultation and research support to Programming, Marketing, Finance, and Strategy stakeholders (often thru ad-hoc and urgent requests), helping inform decisions related to content development, scheduling, promotion, audience growth, and franchise expansion Identify emerging audience trends and changes in viewing behavior across the broader linear and streaming landscape, proactively surfacing competitive intel, implications and strategic opportunities for NBCUniversal's entertainment portfolio Collaborate with Operations & Technology teams to oversee the data requirements, design, development, and ongoing maintenance of data products that enable scalable, self-service access to insights across NBCU Own projects end-to-end, from framing and planning through execution and delivery, ensuring outputs are timely, accurate and aligned with business objectives Champion data democratization, performance storytelling, and data-driven decision-making across the organization Harness AI solution to accelerate analysis, surface patterns and trends, and deepen actionable insight Lead, develop, and mentor a high-performing, high-output analytics team while fostering an inclusive, collaborative, and equitable culture within NBCUniversal