This position sits within Media Group Decision Sciences, a team with a charter to provide valuable insights that enable decision-making across NBCU’s TV networks, FAST channels, and Peacock. The role will traverse the many distribution avenues that put NBCUniversal’s content on screen in front of audiences. Key areas of focus include strategy for the company’s portfolio of FAST channels, as well as opportunistic partnership evaluation in streaming.

The Product Analytics & Experimentation team supports a data-driven, results-focused product organization. We are looking for a Lead who thrives at the intersection of product analytics, data science, product development, and business strategy, who will bring a strong combination of technical expertise, analytical rigor, and product background. Responsibilities Partner with the Senior Manager of Product Analytics to optimize acquisition product experiences, providing a data-driven, objective perspective that aligns cross-functional teams on performance against key goals.

The Role: The Principal User Experience Researcher will play a key role in defining the future of Peacock’s product experiences. The position will lead and execute research on the Product Research and Consumer Insights team and will focus on key timely and critical bodies of work — answering questions like: how should subscriber experiences differ across devices, how might subscribers want to manage streaming service subscriptions in the future, and how to build fandom-centered streaming product experiences.

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.

Peacock is in the middle of a significant strategic evolution, and how we measure media sits at the center of it. Our investment spans major performance publishers and leading streaming and CTV device platforms and proving the true incremental impact of that investment is one of the most consequential analytics problems in the business. The Manager, Media Experimentation & Incrementality is responsible for the design, execution, and quality of NBCU's incrementality testing program: the studies that establish what media actually drives subscriber growth.