The Director, Media Experimentation & Engagement leads NBCU’s incrementality and engagement measurement program for Performance and Device media. Experimentation is the causal calibration source for Growth Media Analytics’ measurement triangle: the function that keeps Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) decision-grade. You own the learning agenda, set the standard for rigor, and translate test results into clear budget guidance leaders can act on with speed and confidence.

This position is embedded with the Subscriber Forecasting team, part of Peacock's Advanced Analytics organization. The team develops short- and long-term views on the growth of the Peacock subscriber base, with a specific focus on quantifying how individual content titles — live sports events, Originals, film releases, and library programming — drive signups, engagement, and retention. We leverage first- and third-party data to discern trends in signups, churn, and consumption, and to isolate the incremental subscriber and revenue impact of content slates.

We are seeking an accomplished and visionary Senior Director, Data Product Manager, Identity and Audiences to serve as the connective tissue between our business strategy and the identity data assets that power analytics, data science, and precision marketing across the enterprise. This leadership role is central to our transformation from a reactive, request-driven support function to a strategic, product-driven organization. You will own the holistic lifecycle of identity-resolved and AI-ready audience data products.

This position sits within Media Group Decision Sciences, a team with a charter to provide valuable insights that enable decision-making across NBCU’s TV networks, FAST channels, and Peacock. The role will traverse the many distribution avenues that put NBCUniversal’s content on screen in front of audiences. Key areas of focus include strategy for the company’s portfolio of FAST channels, as well as opportunistic partnership evaluation in streaming.

The Role: The Principal User Experience Researcher will play a key role in defining the future of Peacock’s product experiences. The position will lead and execute research on the Product Research and Consumer Insights team and will focus on key timely and critical bodies of work — answering questions like: how should subscriber experiences differ across devices, how might subscribers want to manage streaming service subscriptions in the future, and how to build fandom-centered streaming product experiences.

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.

Peacock is in the middle of a significant strategic evolution, and how we measure media sits at the center of it. Our investment spans major performance publishers and leading streaming and CTV device platforms and proving the true incremental impact of that investment is one of the most consequential analytics problems in the business. The Manager, Media Experimentation & Incrementality is responsible for the design, execution, and quality of NBCU's incrementality testing program: the studies that establish what media actually drives subscriber growth.