Senior Marketing Manager

Senior Marketing Manager – UK – London OVERVIEW The Senior Marketing Manager will lead the development and execution of consumer marketing campaigns for theatrical releases distributed by Universal Pictures International UK & Eire. Reporting to the Head of Marketing Campaigns & Media, the position has two direct reports. This role is pivotal within the Marketing team and the wider UPI UK & Eire business. This is a broad, hands-on marketing role requiring experience across the full marketing mix. The successful candidate will lead campaigns spanning strategy, creative, media, digital, social and audience insight, ensuring all elements work together to drive box office performance. KEY RESPONSIBILITIES Campaign Leadership: Develop and implement industry-leading marketing campaigns for assigned Universal theatrical releases, ensuring delivery within budget. Strategic Oversight: Lead projects with significant strategic and/or financial impact. Team Management: Lead, mentor, and develop a team of two marketing professionals, overseeing workload, performance, and fostering a collaborative, high-performing culture aligned with business objectives. Film Advocacy: Champion each assigned title internally and externally to ensure focus and visibility across teams and agencies. Creative Collaboration: Work closely with the Creative Services Manager and Global Creative team to deliver campaigns tailored to the UK market. Agency Management: Brief and manage external agencies (creative and media) to ensure alignment with strategic positioning. Cross-Functional Coordination: Project manage integrated campaigns across Publicity, Trade Marketing, Partnerships, Creative, and Data & Insights, ensuring timely and budget-compliant execution. Social Media Oversight: Manage social agency activity for allocated titles, ensuring consistent and engaging content throughout the campaign lifecycle. Innovation: Drive new initiatives and ideas that maximise ROI and box office performance Market Expertise: Maintain expert knowledge of consumer behaviour, industry trends, exhibitors and the competitive landscape, sharing best practice across the marketing team. Continuous Improvement: Work with the Head of Marketing Campaigns & Media and Marketing Director to identify efficiencies and deliver best-in-class campaigns. SPECIFIC DELIVERABLES Campaign Development Develop fully integrated marketing plans for each assigned release, including clear communication strategies, defined target audiences, and media plans. Ensure all marketing strategy documents are accurate, well-drafted, and maintained within planning systems. Monitor and evaluate campaign performance against objectives. Insights, Data & Reporting In partnership with the Senior Digital, Data & Insights Manager and Global Research team: Leverage internal and external data sources to optimise campaigns and maximise box office performance. Define territory-specific insights and incorporate learnings into campaign strategies. Share key insights across teams to inform strategic decisions. Utilise test-and-learn opportunities from media activity and disseminate findings to relevant stakeholders. Budget Manage the budget for each assigned project or theatrical release. Ensure delivery within the agreed P&L budget while achieving the optimal balance between cost efficiency and quality for all activities. Maintain oversight of direct report budgets, ensuring expenditure remains on track and aligned with agreed plans and targets. Communication Host regular team updates to encourage fresh, relevant ideas, ensure campaigns evolve in line with release expectations, and maintain strategic alignment. Provide regular updates to the Head of Marketing Campaigns & Media. Collaborate with EMEA and HO teams to share ideas and deliver campaign updates; attend cross-territory meetings as the UK representative and circulate key notes to relevant departments. Represent Universal Theatrical at company launches and relevant events as required Attend company conferences and meetings as needed to represent the UK theatrical team. Communicate and liaise with production companies and filmmakers during campaign planning, as required. Digital & Social For allocated titles: Monitor paid media performance across major digital platforms to ensure delivery against audience targets and KPIs. Partner with Global Digital and Creative teams on content rollout, identifying asset gaps and territory-specific needs. Oversee regular digital reporting and measurement against defined KPIs. Manage social agency briefing, approve content calendars, and ensure tone and assets align with campaign objectives. Incorporate intelligent data collection and reuse across Universal’s digital estate. Work closely with Publicity to execute influencer and content creator strategies. Leverage the latest social media trends to ensure creative content effectively engages target audiences. Creative Collaborate with the Creative Services Manager, Head of Marketing Campaigns & Media, and Global Creative team to develop creative campaigns and communication strategies. Adapt, develop, and implement creative campaigns for each assigned release. Ensure all communications across functions remain on strategy and within brand guidelines. Agencies Provide clear written briefs to all appointed agencies, outlining expectations and deliverables. Proactively manage agencies to deliver high-quality plans and materials. Work with the Creative Services Manager to maintain a balance between cost efficiency and quality. Cross Departmental Collaboration Partner with the Publicity, Exhibitor Marketing, Brand Partnerships and relevant EMEA teams to ensure full integration throughout campaign planning and execution. Collaborate with the relevant departmental leads to maintain strategic alignment across all activities. Innovation Identify and recommend fresh, strategic ideas to enhance each campaign. Proactively share examples of innovative marketing - both tactical and strategic - to inspire new thinking within the team. Organise and lead creative kick-off brainstorms for each film to generate tailored ideas aligned with objectives and subject matter. Collaborate with the Senior Manager, Special Projects, Events & Experiential to deliver impactful activations that maximise ROI.