Marketing Manager

Position Overview The Marketing Manager will be responsible for planning, executing, and overseeing the local marketing strategy in Mexico and Central America, ensuring alignment with NBCUniversal’s commercial and brand objectives. This role emphasizes leadership and local accountability, budget management, and coordination with regional teams to guarantee that local marketing initiatives deliver measurable impact and results. Key Responsibilities Define local strategy: Develop marketing plans tailored to Mexico and Central America, considering cultural and market-specific factors. Budget management: Administer and optimize marketing resources to maximize return on investment in local campaigns. Supervise promotional activities: Approve and monitor campaigns in Mexico and Central America, ensuring alignment with commercial objectives. Affiliate and partner relations: Manage marketing assets, negotiate and maintain partnerships, and implement cooperative campaigns. Local market analysis: Assess trends and competition in Mexico and Central America, generating insights to support strategic decisions. Executive reporting: Present results and KPIs to the regional leadership team, with recommendations specific to the local market. Digital innovation: Implement digital initiatives and CRM strategies adapted to Mexican and Central American consumers. Main Requirements Residence in Mexico City. Bachelor’s degree: marketing, communications, advertising, commercial areas. Minimum of 5 years of experience in marketing roles within entertainment, media, consumer goods, or communication agencies. Proven experience in leadership and project management in Mexico and Central America. Experience in managing and distributing marketing assets. Degree in Marketing, Communications, Advertising, Business Administration, or related fields. Advanced English proficiency is essential. High level of proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint), Canva, Monday.com, Allocadia, Sharepoint, etc.