Vice President, Performance Marketing – Channels

The Position: The Vice President, Performance Marketing – Channels, will lead Paid Social, Programmatic, and Paid Search teams in developing strategy and executing tactics, leading an in-house team of performance marketing professionals, and delivering strong results for the Peacock business. This role is responsible for Social/Programmatic platform partnerships across Peacock and the broader Growth Marketing organization. This role sets the strategy for how Performance Media channels drive incremental growth, oversees cross-channel testing and measurement, and serves as a senior thought partner to Growth Strategy, Media Analytics, Finance, and external platform partners. This leader is expected to operate with a multi‑level perspective, from executive strategy to in-market decisioning, while coaching managers and shaping the long-term evolution of the Performance Marketing discipline. We are looking for you, a dynamic, data-driven, best-in-class talent to join the Peacock team as the Vice President, Performance Marketing - Channels. This is a critical role within the Growth organization, specifically the Performance Marketing team. Responsibilities: Own Paid Social, Programmatic and Paid Search strategy and execution across major Performance Marketing platforms including Meta, TikTok, Google (DV360, YouTube) and others. Partner with Performance Planning leadership on channel investment strategy, budget oversight and pacing. Lead the day-to-day management of partner relationships with paid media platforms, ensuring the partners are delivering against Peacock business goals and driving innovation. Partner with counterparts to develop efficient media plans for Performance Campaigns. Lead cross-functional meetings and present in senior leadership settings to generate strategic alignment and evangelize Performance Marketing contributions to the business. Oversee a team of talented Performance marketing professionals, serving as the primary decision-maker on campaign execution, optimizations and channel strategy. Collaborate with cross-functional teams (Media Analytics, Finance, Data Strategy) to ensure alignment of business objectives, deployment of effective measurement solutions, and generation of new approaches to challenges. Oversee the development and execution of a Learning Agenda and testing roadmap. Serve as the primary decision-maker on test prioritization and design. Translate performance data and experimental results into clear strategic recommendations for improving channel performance, and for the adoption of new ad partners, products and approaches. Manage and develop talented team members within Channel teams. Provide regular feedback and career guidance to foster growth. Champion a culture of curiosity, rigorous testing, and constructive debate. Guide overall MarTech and data strategy for the Performance Marketing team. Partner with internal and external stakeholders to activate best-in-class tech solutions and drive adoption of emerging technologies.