Media Manager

The Media Manager is responsible for the planning, execution, optimization, and evaluation of paid media campaigns in support of Universal Pictures’ theatrical releases and brand initiatives. The role sits at the intersection of strategy, analytics, creativity, and execution, working closely with internal marketing team, media agencies, and global stakeholders to maximize audience reach, efficiency, and box‑office impact. This position plays a key role in translating global media strategies into strong local execution, ensuring campaigns are data‑driven, culturally relevant, and aligned with business objectives. The Media Manager reports directly into the Marketing Director of the Spain Operation. Key Responsibilities Media Strategy & Planning Develop and implement media strategies for theatrical film releases, aligned with global guidance and local market objectives. Define target audiences, channel mix, phasing, and investment priorities across the campaign lifecycle (launch, sustain, holdover). Ensure media plans support opening‑weekend performance while balancing longer‑term reach and efficiency. Translate global strategies into strong local execution, informed by data, insights, and performance benchmarks. Campaign Execution Manage end‑to‑end execution of paid media campaigns across all media – Digital (online video, social, programmatic, search), TV, CTV, OOH/DOOH, Audio (radio, streaming). Coordinate closely with media agency to ensure timely, accurate, and high‑quality delivery. Oversee trafficking, materials deadlines, flighting, and campaign adjustments. Ensure effective use of media buying platforms and data signals to optimize reach, efficiency, and impact. Budget Management Own and control media budgets for assigned titles. Ensure spend is aligned with approved allocations and phasing. Track commitments, actuals, and accruals in collaboration with Finance. Identify optimization opportunities to improve ROI and cost efficiency. Performance Tracking & Analysis Monitor campaign performance daily, especially during release periods. Analyze KPIs such as reach, frequency, CPM, CPV, engagement, and conversion signals. Deliver post‑campaign reports with clear insights, learnings, and recommendations. Use historical data and market benchmarks to inform future planning. Cross‑Functional Collaboration Work closely with Marketing (Brand, Publicity, Promotions, Digital & Social). Also with Distribution / Sales, Finance, International/HQ. Ensure media strategy is fully integrated with creative, PR, and exhibitor activity. Stakeholder & Agency Management Act as the day‑to‑day point of contact for media agencies. Ensure agencies are aligned with Universal’s strategic priorities and standards. Contribute to agency briefings, evaluations, and performance reviews. Market & Industry Awareness Stay up to date on: Media consumption trends Platform innovations Competitive activity Audience behavior Innovation & Market Intelligence Champion innovation to ensure Universal Pictures remains ahead of the evolving entertainment landscape, staying closely connected to cultural, media, and consumer trends. Proactively identify and test new platforms, formats, technologies, and partnerships that can enhance campaign effectiveness and audience engagement. Bring forward‑thinking ideas and learnings to internal teams and HQ, helping shape future media strategies and best practices.