Sr. Director, Data Product & Strategy

We are seeking an accomplished and visionary Senior Director, Data Product & Platforms to lead the development and execution of our enterprise-wide Customer Data and Activation Platform strategy. This executive role owns the holistic lifecycle of first-party customer data across our data activation ecosystem—from governance and data quality to strategic audience segmentation, monetization, and activation. You will be responsible for defining the long-term vision for our audience data products and platforms (including CDP, Media, and Measurement systems), managing a portfolio of high-impact use cases, and leading organizational change to ensure our marketing efforts are truly data-driven and deliver maximum ROI. Responsibilities include, but are not limited to: Develop and Execute Data Strategy Define a comprehensive data vision for the Customer Data Ecosystem and marketing platforms that aligns with organizational goals and competitive trends. Translate strategic objectives into actionable plans for data activation and marketing technology. Governance and Compliance Own the data governance framework for all first-party customer data, including defining core data standards and ensuring adherence to privacy regulations (GDPR, CCPA). Implement risk management practices to safeguard data integrity and ethical use. Platform Roadmap & Portfolio Management Oversee the marketing data ecosystem (CDP, Media, Measurement), managing the roadmap for data ingestion, ETL/ELT enhancements, and feature rollouts. Lead cross-functional prioritization sessions and manage delivery pipelines (e.g., JIRA) with engineering teams to ensure timely execution and resource alignment. Innovation and Continuous Improvement Research emerging data technologies and trends to maintain a cutting-edge marketing data ecosystem. Drive adoption of innovative solutions that improve data quality, integration, and activation capabilities. Audience Strategy & Monetization Define global audience segmentation strategies to optimize marketing performance. Identify and execute opportunities for data monetization, leveraging first-party data assets to generate revenue and competitive advantage. Executive Communication & Influence Serve as the primary advocate for marketing data initiatives, presenting vision, impact, and progress to executive leadership and key stakeholders. Build consensus and secure buy-in for strategic priorities across the organization. Change Management & Adoption Lead organizational change efforts to embed data-driven marketing practices and ensure successful platform adoption. Promote transparency and information sharing to foster trust and alignment. Leadership & Team Development Provide strong leadership for the data activation and operations function, including team growth and capability building. Mentor and coach team members, fostering professional development and high performance. Encourage collaboration across data teams (scientists, engineers, analysts) and business units (Marketing, Sales, Product).