Coordinator, Development, Late Night
The Marketing Coordinator is responsible for supporting the Creative Partnerships Development team in the creation and execution of brand partnerships, which includes the development of sales marketing materials, ideation of creative solutions and proposals, execution of cross-platform activations and general project management. Duties and Responsibilities: Develop sales materials through creative writing and PowerPoint design for opportunities in Late Night Programming including SNL & The Tonight Show Starring Jimmy Fallon. Apply an understanding of client goals and direction, sales strategy, cultural/market trends, consumer insights, and the editorial voice to aid in the development and execution of marketing solutions for advertising partners. Support team in the execution of partnerships, including fulfilling any show production needs and leading communications with internal teams, such as Legal, Ad Ops and Research Track all partnership executions (on-air video clips, social posts, digital links, etc.) by continuously updating documents Create comprehensive partnership recap and case study materials (i.e. decks, sizzles, one-sheets) with Sales Enablement team, featuring campaign elements, creative writing summaries and key research findings Participate in brainstorms and collaborate on building innovative and compelling multi-platform brand programs Serve as a brand expert for Late Night properties for internal Ad Sales and Marketing partners and advertising clients/agencies. Educate internal constituents on marketing solutions and drive top of mind awareness of offerings within sales organization. Administer invoice process and work directly with Ad Sales Finance and Sales to manage client billing for show partnerships Collaborate and keep team informed of competitive market, industry insights, ad sales marketplace trends and potential growth areas Assist in other general administrative support as requested, i.e. create meeting agendas, distribute meeting recap notes, prize fulfillment