Sr. Manager, DTC Retention & Engagement

NBC News Group is looking for a Sr. Manager of DTC Retention & Engagement to help build and grow our NBC News DTC business from the ground up. This role will play a key part in developing and executing our DTC strategy. Reporting to the Director of DTC Growth, this role will work cross-functionally with marketing, product, editorial, and data teams to drive subscriber growth and retention and achieve key performance goals. Key responsibilities include: Partner with product and data teams to identify behaviors that drive early engagement and retention. Design and manage the subscriber onboarding journey across platforms (email, app, web). Identify opportunities to increase engagement through recommendations, alerts, and editorial curation. Build and manage engagement campaigns across email, push alerts, and SMS to drive regular product usage. Analyze data to identify drop-off points and re-engage users. Implement churn prediction models and proactive retention campaigns to reduce churn. Partner with acquisition manager to ensure cohesive messaging and channel optimization. Design and execute win back programs using targeted offers, new content experiences, and refreshed value propositions. Create and deliver reports to key stakeholders and executive leadership.