Sr. Analyst, Audience Data Product

The Ad Product & Systems (APS) audience data product team is responsible for collection, standardization, and management of NBCUniversal’s 1st party data asset. NBCU collected consumer data is used to enable activation, monetization, and data collaboration in secure, privacy-centric ways. The APS audience data product team leads product strategy, development and taxonomy management for 1st party data products, including 1st party audiences and Identity. As a Sr. Analyst on the audience data product team, you will maintain the quality, integrity, and monitoring of 1st Party Data products. You will interact with stakeholders across APS, Operations & Technology (O&T), Strategy, and Identity. You will play a key role in establishing and maintaining best practices for data validation, data monitoring/audits, and data quality management across multiple systems. What you will do: Lead the development, implementation, and continuous improvement of the organization’s data quality strategy and policies. Establish data quality frameworks that ensure audience data product is well-defined, accurate, and compliant with organizational standards. Collaborate with developers, product, and governance to align data quality initiatives with business needs and priorities. Design and implement data quality metrics and dashboards to track data accuracy, completeness, consistency, and timeliness. Establish processes to conduct regular data quality audits to identify data issues and ensure adherence to data standards. Analyze data quality issues, identify root causes, and work cross-functionally to resolve them. Lead continuous improvement efforts by identifying trends, patterns, and areas for improvement within data quality processes. Provide training and guidance to team members and stakeholders on data quality best practices and tools. Stay up-to-date with emerging data quality technologies and best practices to improve data management capabilities.