Manager, Subscriber Forecasting & Strategy
This position will be embedded with the Subscriber Forecasting team, part of Peacock’s Advanced Content Analytics department. Peacock’s Subscriber Forecasting team develops short-term and long-term views on growth of the Peacock subscriber base, leveraging first and third-party data to discern trends in signups, churn, consumption, and other growth metrics. We work with a broad set of stakeholders across the company to provide insights on the success of growth initiatives and develop long-term growth strategy for both subscribers and revenue. As the needs of the business have evolved, our team needs to perform more detailed analysis of growth metrics at a content level. This includes, but is not limited to, analysis of paid adds, churn trends, and engagement trends with an emphasis on the content preferences of relevant cohorts. This role will also generate forecast outputs and operate business forecasting models on an as-needed basis and will be responsible for understanding the scope of the team in its entirety. Responsibilities Become an expert on Peacock’s first-party growth metrics data and existing data infrastructure underlying it Write SQL queries to generate first-party data sets that are tailor-made for feeding an Excel-based forecasting model Develop subscriber forecast model aligned to existing forecasting models, but focused on cohorting subscribers by content viewership dimensions Enrich engagement forecasting by fusing legacy subscriber forecasting models with new content-focused modeling, with goal of providing more actionable insights to operational teams seeking to improve engagement and UX Interface with existing stakeholders of subscriber model to understand their needs and build model outputs and visualizations tailor-made to those needs Work with teammates on Forecasting team to answer ad-hoc questions from stakeholders and put together ad-hoc analyses using both the existing model and the re-vamped model as a data input Iterate on content forecasting model as needed based on continuously evolving stakeholder needs Help contribute to a diverse, equitable, and inclusive work culture at Peacock