Analyst, Campaign Insights

The Advertising & Partnerships Insights & Measurement team is seeking an Analyst to join our growing Campaign Insights team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and properties. We provide insights to our clients about how their campaign performed across the purchase funnel (including perceptual KPIs like awareness and consideration as well as behavioral KPIs like site traffic or sales impact). We answer key questions including: How did advertising with NBCU deliver on KPIs and help solve the client’s business challenges Which NBCU content or property or platform was the most effective in delivering client KPIs? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns? As an Analyst, you will be responsible for supporting their team in developing, executing and delivering cross-funnel campaign measurement. You will support measurement across linear, digital and social, as well as key tentpole events (e.g., BravoCon, Thanksgiving Day Parade and sports properties like NFL Sunday Night Football, NBA & FIFA World Cup). You will play a critical cross-functional role, working across internal stakeholders, clients and agencies. A passion is entertainment and the media business is critical. Candidates must be able to leverage research and: Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance Create presentations that communicate campaign results, insights and recommendations in visually compelling formats Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines Support supervisor and the broader Impact team on key Sales priorities and initiatives Assist in the development of case studies