Associate, Marketing & Content

The Associate, Marketing Strategy and Content Creator for Guest Experience, will drive creative initiatives and strategic marketing efforts that enhance the NBC Studio Tour, Shop, and Guest Experience brand presence. This role requires a collaborative, detail-oriented individual who can balance creativity with operational execution across multiple platforms and teams. ESSENTIAL FUNCTIONS: Work closely with cross-functional partners to ensure all social media, product launch, and marketing materials align with brand design standards and campaign objectives. Ideate and pitch on event ideas based on company wide initiatives and retail goals Act as a brand ambassador, cultivating relationships and strategic partnerships with other retailers throughout the center. Work with the Associate of NBC Tours on execution of events. Represent the Guest Experience Team at RCO Activations Council Monthly Meetings and Tishman Speyer Planning Meetings. Responsible for managing development of content for image library, cash wrap content, and signage in the Shop. Lead quarterly photoshoots and manage video content creation for social platforms—from concept to shoot execution Collaborate with other NBCUniversal social media accounts to plan and align content with company-wide initiatives. Develop and maintain the content and event calendar to reflect seasonal campaigns and brand priorities. Present creative recommendations for events and campaigns informed by performance data, KPIs, and industry trends. Partner with the Product Development and Snow Commerce teams to plan and update Shop website content, including feature blocks, hero banners, seasonal pages, and fan favorites. Identify merchandising and promotional opportunities aligned with the eCommerce email calendar. Liaise with the Creative Director to manage project trackers and coordinate all creative asset needs. Oversee printing and production of Shop collateral. Explore and propose future-focused tools and techniques to drive guest engagement across digital, social, and mobile platforms