Manager, Analytics, MS NOW

Versant is seeking a product & marketing-focused Manager of Analytics to enable MS NOW (formerly MSNBC) direct-to-consumer, product and marketing teams with actionable insights. This role will focus on analyzing engagement, acquisition and retention of direct-to-consumer digital products; delivering reports, analyses and experiments to inform initiatives advance our digital business. Key Responsibilities Develop frameworks and capabilities for measuring audience engagement, subscriber acquisition and retention across platforms. Collaborate with partners in product, marketing and business stakeholders to identify requirements and ensure consistent and accurate measurement of our digital products. Perform ad hoc analysis using SQL, build and maintain dashboards and reports and communicate analytical findings to all kinds of stakeholders, including senior leadership. Ensure the quality and reliability of these reports. Enable experimentation with data-driven hypotheses, measurement plans and statistical analysis. Partner with product/business teams to design and deploy experiments. Identify trends and insights across our direct-to-consumer business, including pricing strategies, paywall performance, marketing channel / campaign performance and product feature engagement. Mentor new team members and contribute to collaborative forums across the data organization, developing best practices and team culture.