Sr. Executive, Partnership Marketing (18-Month Fixed-Term Contract), South Korea

Role Summary As a Senior Executive, Partnership Marketing, you’ll take the lead in building impactful collaborations with top-tier brands, platforms, and theaters to bring our films to wider audiences. You'll work closely with cross-functional teams—from brand and consumer products to publicity and sales—and serve as the key bridge between our local team and global headquarters. This is a role where strategic thinking meets hands-on execution, and where your creativity directly shapes how fans experience our content. KEY RESPONSIBILITIES Develop and execute partnership marketing strategies based on the specialty of the brand and content Solicit and secure co-promotions with relevant local and international companies, platforms, distributors, and brands Negotiate contracts with key partners, maintain relationships, and manage performance Generate co-marketing ideas considering IP, content, and product attributes Execute integrated promotions across media, partners, publicity, and digital platforms Obtain approvals and execute plans through clear and efficient communication with head office Collaborate closely with cross-functional teams (sales, consumer products, PR, etc.) Main Tasks Promotion & Partnership Partner Communication Identify and pitch promotional partners for each film; coordinate and attend meetings Communicate/liaise with local counterparts of Global Partners to amplify campaigns in the local market Oversee partners and local agencies for promotion execution and act as key point of contact for this with Head Office. Head Office (HO) Communication Establish promotional strategies and plans through communication with Head Office. Ensure consistent and clear updating on status of partnership’s discussions/negotiations Manage the overall process for Head Office promotion and creative approvals Cross Divisional Marketing Brand marketing Discuss long-term franchise planning and annual brand execution strategies with the brand team Manage costume purchases and operations Consumer Products team Consumer Products (CP) Communication Collaborate closely with the CP team to pitch Quick Service Restaurant (QSR) category partners and facilitate the HO approval process Reflect results in local campaigns Collaborate with CP licensees for additional promotions during the theatrical release window TV Department TV Distribution (TVD) communication Confirm rights for franchise films and discuss TV scheduling Exhibitor Marketing Premium Large Format (PLF) Movie Marketing Coordinate with Head Office and local offices for IMAX, 4DX/SCREENX, Dolby, and other special formats Manage event promotions and premium production approval processes with Head Office Exhibitor Marketing Plan and execute promotions through communication with exhibitors Manage theater concessions and photo ops