Email Marketing Specialist - NBC Sports

NBC Sports is seeking an Email Marketing Specialist to join the CRM team. In this role, you will work closely with cross-functional partners to execute campaigns, develop actionable insights, and optimize CRM efforts to drive engagement and fandom. Responsibilities: Manage the end-to-end email production process through successful conceptualizing, coding, editing, QA, and deployment Manage the approvals process and route previews to internal stakeholders and implement all revisions Coordinate newsletter content, schedules and deployments across multiple brands Monitor daily sends and troubleshoot technical issues related to coding, segmentation, rendering, and deployment Assist in developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis Work closely with creative project management and internal stakeholders to track and ensure assets and feedback are delivered on time Identify email linking strategies to optimize the user experience Summarize results of email campaigns, identify trends, and provide strategic recommendations to drive future optimization opportunities Expert user of email service provider and customer data platform to create email automations and journeys, set up A/B tests, and build customer segments Ensure that marketing materials comply with all brand and style guidelines Assist in developing marketing plans to grow database Support the Sr. Manager, Email Marketing with all projects related to this position