Senior CRM Executive

The marketing team is a centralised team who supports all markets in which Hayu operates, responsible for driving efficient subscriber acquisition by reducing the cost per acquisition and improving subscriber retention by increasing the average lifetime value. The working environment is progressive, dynamic, fun, and fast-paced. The team are passionate about what they do but also have a clear vision of where they want to be and are now seeking an experienced Senior CRM Executive to deliver best in class multichannel CRM campaigns and journeys to drive viewership across Hayu audiences and increase subscriber retention & lifetime value (LTV). Key responsibilities: Build and execute complex multi-channel CRM journeys, including emails, push notifications, in-app messages, on-platform and app-store messaging. Support CRM manager to ensure all BAU and automated CRM campaigns and journeys are delivered to a high standard with minimal oversight. Work with CRM Manager and content teams to update the weekly Campaign plan and blend strategic thinking with hands on execution to target relevant messages, to the right user, at the right time on the right channel. Coordinate with wider Hayu teams and CRM manager to proactively drive new testing plans and techniques to optimise all CRM activity on an ongoing basis. Confident in presenting interesting learnings and actionable next steps to wider team members and key stakeholders. Ability to bring valuable contributions to key stakeholder meetings, brainstorming sessions and strategy workshops. Ability to brief all data requirements and report issues/bugs across CRM campaigns and journeys to relevant internal teams and third-party agencies.