Manager, Insights & Measurement - Sports & Olympics

NBCUniversal’s Advertising Sales & Partnerships organization is looking for a Manager of Insights & Measurement to join the Sports & Olympics team. The Manager will drive the ongoing development of data-driven insights to support advertising & sponsorship sales for NBCUniversal’s unmatched sports properties, with a focus on key tentpole properties including the Olympics and FIFA Men’s World Cup. The ideal candidate will possess a strong analytical mindset, as well as the ability to anticipate, interpret, and support stakeholder needs. They should also be able to work independently on a collaborative team and thrive in a fast-paced environment. This person should have experience using research to develop actionable insights and effective storytelling; a passion for Olympics/Sports; and a thorough understanding of both marketing and media. Responsibilities Support the Sports & Olympics Insights & Measurement team in the creation of actionable insights, reports, presentations, and marketing materials to help drive revenue for NBC Sports tentpoles, including the Olympics & FIFA Men’s World Cup Utilize both syndicated and custom research tools to effectively convey the value proposition of partnering with NBCUniversal across distribution platforms (linear, digital/Peacock, and social media) Respond to day-to-day requests for data and metrics from across the NBCUniversal Ad Sales organization and proactively disseminate insights that help support the Sports & Olympics sales narrative Craft real-time proactive, thought-provoking, external-facing insights during the Olympics & FIFA Men’s World Cup throughout the competition Develop content, consumer and category insights to support marketing opportunities based on audience delivery and profiles, buying behavior, and ad spending analyses Demonstrate advertisers’ return on investing in media and sponsorship, using campaign results Collaborate across the rest of the Insights & Measurement organization, as well as with Sports Sales, Marketing, Creative Partnerships, and Strategy to develop internal- and external-facing materials Work with Research counterparts on the Brand and Digital teams to leverage internal knowledge and insights with a sales-focused mindset