Senior Manager, Programmatic Strategy

The Senior Manager, Programmatic Strategy will report to the Director, Programmatic Strategy, focusing on supply strategy & insights, SSP relationship management, addressability, and business analysis. This role will be instrumental at helping future proof NBCU’s programmatic advertising business and will be very collaborative – working regularly with sales, ad operations, product, and planning teams. Responsibilities: Own supply side strategy for the programmatic business. This includes analyzing business trends, measuring uplift of new initiatives, proposing optimizations and other highlights. Identify areas of opportunity to increase supply health and addressability, such as identity solutions and troubleshooting endpoints/devices. Day-to-day contact for SSP partners as well as internal programmatic teams (planning, ops, product, sales), clearly communicating performance and progress of new initiatives Recommend and evaluate new revenue opportunities to grow the indirect demand business, such as lead gen opportunities and identifying advertisers for sales outreach. Tracking performance for new launches (both video and display) and expansion of existing partnerships. Collaborate with business intelligence team on maintaining data integrity in internal systems and reporting capability enhancements Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal’s ad tech ecosystem.