Manager, Marketplace Intelligence

Reporting to the Vice President, Market Intelligence & Strategy, the Manager, Marketplace Intelligence will help support the Ad Sales Strategy team and broader sales organization in three ways by: 1) applying advanced analytical skills in analyzing advertising spend across the market to uncover opportunities and threats in ad spend; 2) creating, maintaining and inventing analytical approaches to forecasting aspects of the advertising market; 3) assisting in the creation and ongoing support of analytical reporting. The incumbent will help the team deliver unique and compelling insights and analytics to support the broader sales organization. Aiding strategic development of internal sales strategy, some responsibilities are but not limited to: Duties and Responsibilities Maintain and optimize existing forecasting models Proactively use data to generate captivating analytics and insights to support client communication and marketing strategies Coordinate and collaborate across the organization to build compelling narratives in support external sales strategy Procure, clean and ingest data for large scale analytic projects using advanced SQL techniques Aid in procuring and testing new data sources Create, test, and operationalize new analytic approaches Develop knowledge of the entire NBCUniversal portfolio Leverage macro and micro economic data to create new forecasting models and methods to uncover insights about the advertising market