Lead Data Scientist, Media Group Decision Sciences

As a Lead Data Scientist on the Media Group Decision Sciences team, you will play a critical role in developing data-driven insights and solutions that optimize audience engagement across the business. Reporting to the Director of Audience Science, the Lead Data Scientist will work closely with data scientists, business stakeholders, analysts, and engineers to design, build, and deploy scalable solutions, driving our audience prioritization, segmentation, and targeting strategies. The Lead Data Scientist will leverage their expertise in advanced statistical methods, applied machine learning, and media industry experience to deliver impactful lift across content, marketing, and targeting strategies, helping shape how we reach and retain audiences. Responsibilities: Partner with cross-functional teams (e.g. Consumer Insights, Research, Advanced Analytics teams) to develop and implement solutions that optimize our audience. Own and deliver results on new and existing projects, implementing statistical analysis, machine learning, and data science techniques to enhance our understanding of our audiences, their behaviors, and optimize their engagement. Communicate complex findings effectively via clear presentations to all levels of the organization. Ability to clearly document code, methodologies, and workflows for maintainability and collaboration. Think critically about first and third party data and how to leverage them to generate actionable insights and drive better decision making. Advance the innovation of methodologies and tools used by the team. Manage priorities across a mix of ad-hoc and operational projects. Provide mentorship to junior teammates via pairing and code reviews.