Sr. Analyst, Content Analytics

Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. Working on Peacock’s Advanced Content & Strategic Analytics team, you will leverage a wide spectrum of data to supply and advise key Peacock and NBCUniversal content decision-makers and stakeholders. You will influence the acquisition, programming, and merchandising of content as well as other key strategic business initiatives. With a catalog-wide purview, you will have the opportunity to shape the direction of Peacock's content strategy by providing clear and objective insights and recommendations. Your work will help us to identify trends, evaluate the performance of content and provide prescriptive analytics to the business. This role requires a deep understanding of the media landscape and an ability to translate complex data into actionable insights & strategies. Collaboration is key in this role, and you will work closely with Data Science, Consumer Insights and other Content Analytics teams to ensure all key perspectives are integrated into our story-telling. Your ability to communicate findings clearly and persuasively will be essential in how we help the business push toward its goals. Key Responsibilities: Query and analyze complex datasets to develop content insights and provide performance updates that drive programming and strategic decisions. Be the ‘source-of-truth’ for performance of all content on Peacock, our evolving KPIs and how our customers watch and engage with the platform with a title/brand/franchise lens Partner closely with key business stakeholders and teams (e.g. Content Acquisitions, Film Studios, Editorial/Merchandising teams) to define business needs, craft an analytics approach, and develop appropriate data solutions Generate ad-hoc analyses to answer critical and time-sensitive business questions and identify areas of strategic opportunity. Synthesize complex analyses, KPIs, and concepts into digestible presentations for a variety of audiences, including key stakeholders and exec. Leadership Support the development and maintenance of a variety of content performance focused dashboards that will be utilized in key decision making across NBCU. Research and test new tools and products for team use, i.e. AI generative meta data, dashboard building UIs, data querying products. Assist in creating product documentation, including user guides and data and metric dictionaries. Stay up to date on competitors and new content to accurately compare and identify content for analysis. Help contribute to a diverse, equitable, and inclusive work culture at Peacock