Senior Media Lead

MEDIA IMPLEMENTATION: Owns the media briefing and implementation of media plans for allocated film slate. Drives long lead media briefing and creative brainstorm sessions with the agency and key media partners Forward plans key media channels and placements Sets media objectives and feeds into the marketing brief for media requirements Reviews media plans in consultation with the marketing manager. This includes checking: Flighting of activity Environments Costs & buying metrics Targeting Creative considerations Checking of TV spot lists (environments, creative allocation, durations) Review placement of key outdoor TV integration ie. toolkit allocations, sponsorships Head office reporting & creative allocation requests Provides feedback on full media plan to agency Reviews weekly TV and Digital reporting to identify learnings, efficiencies or action items Provides head office / marketing manager with media campaign summary Briefs in Exhibition 1st Party Data social campaigns which are complementary to our paid media activities PUBLICITY INTEGRATAION Works with publicity team to deliver on key promotional objectives and integration Leads alongside publicity the Trailer break launch campaign Responsible for delivering Trailer Break results for allocated film to broader business and works with Social Specialist to benchmark results Creative content strategies & influencer amplification Collaborates with publicity to review any spend associated with Screening events / media promotions / brand content campaigns CREATIVE CONTENT Liaises with marketing and production executive on creative assets and deadlines Maps creative content for media placements in consult with Marketing & Production executive. ORGANIC SOCIAL COMMUNICATIONS Drives the briefing process for allocated film with external social media agency, this includes ; Communicating social media objectives Outlining key publicity initiatives that need to be supported in social Provides an overview of ALL content that is available from advertising, publicity, head office bespoke social content. Provides direction on locally developed content requirements Outlines any key exhibition or partnership activity that needs to be supported or amplified in social Works with agency to identify any suitable influencers for content creation on our owned Universal channels Sets targeting and budget allocations for all paid social media activity in line with supporting digital AV and overall campaign weights Manages the social agency to respond to the brief and collaboratively develops a conversation calendar and action plan for each film. Approves all organic social media content before it goes live Where required manages the social agency to deliver premiere activations