To manage media implementation and strategy for each film. Splitting films with the other media lead roles this role is a key gatekeeper for paid media activity on allocated UPI titles. PEOPLE MANAGEMENT & KEY CONTACTS Key contact for UPI global marketing teams. Externally responsible for managing the day to day delivery on UPI from the media agency.

MEDIA IMPLEMENTATION: Owns the media briefing and implementation of media plans for allocated film slate. Drives long lead media briefing and creative brainstorm sessions with the agency and key media partners Forward plans key media channels and placements Sets media objectives and feeds into the marketing brief for media requirements Reviews media plans in consultation with the marketing manager.