Manager, Ad Impact & Attribution - NBC Local, New York

The Ad Sales Measurement & Impact team is seeking a Manager to join our growing Ad Impact team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and partnerships. We provide insights to our clients about how their campaign performed across the purchase funnel. We answer key questions including: How did advertising with NBCU deliver on KPIs and help solve the client’s business challenges? Which NBCU content or property or platform was the most effective? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns? The Manager of Ad Impact will be responsible for overseeing cross-funnel campaign measurement from end-to-end, with dedicated analyst(s) support. They will play a leading role in developing cross-platform campaign measurement recommendations, project managing execution and presenting results and insights to both internal stakeholders as well as clients. The manager will serve as the subject matter expert on capabilities of the attribution platform and services. The right candidate will be detail orientated, passionate about media and marketing and have an enthusiastic attitude towards storytelling with data. Responsibilities Manage, motivate and support dedicated analyst(s) Engage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlines Become a subject matter expert on attribution capabilities and presenting to clients and internal stakeholders on methodology and outcomes data Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performance Deliver monthly attribution reporting, including a/b test results, additional learnings, and recommendations for future efforts Create advertiser presentations that communicate insights and recommendations in visually compelling formats Maintain monthly Finance report pertaining to the various Attribution studies conducted Maintain normative database for NBCU specific benchmarking Work with senior Research management in evaluating new research tools and other data sources/vendors to understand capabilities and potential benefits to campaign measurement Collaborate across NBCU Insights & Measurement teams to deliver on organizational need