Senior Business Analyst, Sales Automation

NBCUniversal is seeking a Sr. Business Analyst, Sales Automation to support the development and execution of products that improve how our sales teams work, reduce manual effort, and create better experiences for sellers, sales leaders, and support teams. Reporting to the Senior Director, Sales Automation, this role will help deliver AI, automation, and workflow capabilities across the Sales and Marketing technology ecosystem. The Sr. Business Analyst will partner closely with Sales, Operations, Product, Engineering, Architecture, Data, Design, Change Management, and Enablement teams to define requirements, prioritize enhancements, and deliver scalable solutions that improve seller productivity, operational efficiency, adoption, and business outcomes. Responsibilities Partner with sales leaders, business stakeholders, and end users to understand objectives, pain points, seller workflows, and process improvement opportunities. Gather, analyze, document, and validate business requirements for Sales AI, automation, CRM, and workflow initiatives. Translate business needs into user stories, functional requirements, process flows, acceptance criteria, and measurable success metrics. Support product discovery through user research, data analysis, process assessment, and business insights. Identify and evaluate opportunities to simplify and automate end-to-end workflows across Salesforce and the broader sales and marketing technology ecosystem. Collaborate with Product, Engineering, Architecture, Data, and Design teams throughout delivery, from discovery and solution definition through launch and adoption. Analyze user feedback, adoption, engagement, operational metrics, and business outcomes to identify optimization opportunities. Support backlog refinement, prioritization, testing, deployment, release readiness, and post-launch improvement activities. Lead User Acceptance Testing (UAT) planning, test case development, execution, defect triage, and issue resolution. Develop process documentation, training materials, release communications, and business procedures in partnership with Change Management and Enablement teams. Support evaluation of AI technologies, automation platforms, integrations, and emerging capabilities, with consideration for enterprise data, governance, security, and responsible AI principles. Build strong relationships across Product teams to connect capabilities, improve consistency, share best practices, and accelerate delivery across the sales and marketing ecosystem.