Coordinator, Trade Marketing - Industry & Partner

The Coordinator, Industry & Partner Marketing supports the planning and execution of Trade Marketing initiatives that elevate NBCUniversal Advertising & Partnerships' industry presence, partner relationships, and thought leadership efforts. This role serves as a key project management resource across digital communications, social media, email marketing, and marketing operations. The Coordinator manages workflows, calendars, approvals, platform coordination, and reporting to ensure initiatives are executed efficiently, accurately, and in alignment with strategic priorities. This position will report into the Trade Marketing Manager. Responsibilities: Digital & Social Marketing/CRM Project Management Coordinate timelines, workflows, approvals, and deliverables across digital, social, and communications initiatives. Manage content calendars, project trackers, campaign assets, and supporting documentation. Partner with internal stakeholders and external vendors to keep projects on schedule and aligned with business objectives. Execute full-database email campaigns, including content coordination, audience management, approvals, scheduling, and deployment. Maintain the master Trade Marketing communications calendar, including email and social content. Support database management, list governance, and communication planning. Track and report email campaign performance 48 or more hours after deployment and identify optimization opportunities. Manage the review and approval process for content published on Advertising & Partnerships social channels. Ensure posts align with messaging priorities, brand standards, and content calendar objectives. Coordinate publishing schedules and stakeholder approvals, and support social reporting and optimization. Marketing Operations & Platform Support Assist with communications and issue resolution related to Sprout Social, Splash, Salesforce, and other marketing tools. Coordinate troubleshooting, platform updates, testing, and process documentation. Event & Team Support Provide communications and project coordination support for Trade Marketing events, conferences, and partner programs. Assist with invitation management, registration, RSVP tracking, attendance reporting, logistics, and event materials. Support special projects, ad hoc requests, and other team initiatives as needed.