Senior Product Manager, Programmatic Demand

NBCUniversal’s Ad Sales One Platform Ad Products team builds and operates the systems that power NBCUniversal’s $10B+ advertising business, including core ad serving, programmatic, and activation capabilities across CTV and digital. Within AP&S, the Programmatic Demand team is responsible for product strategy and development of demand-side capabilities across NBCU’s programmatic ecosystem. We are seeking a Senior Product Manager, Programmatic Demand to drive the evolution of how programmatic demand is optimized, scaled, and productized across NBCU’s streaming footprint. Role Overview This role focuses on developing scalable products, systems, and workflows that improve programmatic demand performance across NBCU’s ad tech stack. You will identify inefficiencies in auction dynamics, platform behavior, and partner integrations—and translate those insights into durable product solutions rather than one-off optimizations. A key focus area will be live event monetization, where concurrency, DSP behavior, and system constraints introduce complex demand-side challenges that require structured, product-led solutions. Key Responsibilities Auction Performance & Optimization Systems Design and build scalable solutions (tools, workflows, automation) to analyze and optimize auction performance across bid rate, win rate, fill, pacing, and timeouts Translate performance insights into productized capabilities (e.g., automated optimization frameworks, configuration layers, or decisioning logic) Partner with Engineering to implement systems that continuously improve demand efficiency and revenue outcomes Live Event Monetization (CTV Focus) Identify performance gaps and system constraints in live event auctions (e.g., scaling limits, DSP throttling, timeout behavior) Drive development of product solutions to increase stability, scalability, and performance in high-concurrency environments Partner cross-functionally and externally to ensure platform and partner readiness for tentpole events Platform Configuration & Deal Strategy Define product-driven approaches to deal structure, configuration standards, and optimization across PG and PMP Improve how platform settings (e.g., in FreeWheel and partner DSPs) translate into predictable demand performance Productize best practices to reduce inefficiencies and variability in deal execution Partner Integrations & Performance Identify systemic partner performance issues and drive long-term solutions (vs. one-off fixes) Inform product strategy based on partner capabilities, limitations, and evolving DSP behavior