Manager, On-Platform Strategy

The On-Platform Strategy Manager will usher in an exciting new chapter for Peacock, sitting at the intersection of on-platform innovation, content merchandising, and campaign strategy. As features like vertical video and games continue to scale across dozens of playlists and formats, including sports-driven verticals such as Can’t Miss Highlights and Peacock Scorecard, this role will oversee the curation and merchandising strategies for these features, navigating increasing complexity across content refreshes, stakeholder coordination, testing, and performance optimization. The Manager will partner closely with Product, Marketing, Channel Operations, Platform Operations, and Analytics to ensure cohesive, high-impact on-platform execution. In addition, the role will oversee the strategic usage of on-platform tooling, including showcase and takeover stunts, in-product notifications, and emerging product features—ensuring alignment with content priorities, marketing beats, and platform capabilities. In close collaboration with the Merchandising Campaign Planning team, the Manager will advise on best practices for tooling and consult on campaign strategy that drives discovery and engagement for tentpole moments across devices. Reporting to the Senior Manager, Merchandising Strategy, this role balances strategic planning with hands-on leadership, providing guidance to junior team members while owning end-to-end execution for key merchandising initiatives and platform moments. Responsibilities Execute the on-platform growth strategy for mobile initiatives and interactive features, partnering with Product, Marketing, and Operations to shape positioning, placement, and rollout across devices Manage the tactical guidelines around on-platform tooling for priority campaign stunts, including IPNs and showcase rails Partner with Channel Operations & Planning to oversee content deliveries, proactively flag risks or gaps, and adjust merchandising plans as needed Lead cross-functional stakeholder coordination and management, ensuring asset readiness, clear communication, and alignment on goals, timing, and execution Guide testing and experimentation efforts, including A/B tests, new product verticals, and emerging merchandising formats, using performance insights to inform strategy Assess and support the rollout of new product features, defining how they should be represented and prioritized from a merchandising perspective Synthesize performance insights and trends into clear recommendations and presentations for senior leadership and cross-functional partners Support and mentor junior team members, helping to establish best practices, workflows, and quality standards