Director, Experiential

The Director of Experiential Marketing will lead the conceptualization and execution of immersive fan experiences and live events for Telemundo's FIFA World Cup coverage. This role will create memorable, culturally-relevant activations that connect Hispanic audiences with the World Cup across physical and digital touchpoints, while driving brand engagement. Key Responsibilities Develop and execute the experiential marketing strategy for Telemundo's FIFA World Cup, including fan festivals, viewing parties, and community events Design innovative experiential campaigns that bridge broadcast, digital, and in-person experiences Lead the creation of both large-scale marquee events and local market activations that engage Hispanic communities Collaborate with Partnership team to integrate sponsor activations into experiential programs Oversee vendor and agency relationships, including event production companies, creative agencies, and technology partners Manage and develop a team of experiential marketing professionals, providing strategic guidance Manage experiential marketing budget and resource allocation across multiple programs Develop measurement frameworks to track ROI and effectiveness of experiential initiatives Ensure brand consistency across all experiential touchpoints while maintaining FIFA guidelines Lead cross-functional teams including production, creative, digital, and local market teams