Senior Digital Manager

The Senior Digital Manager will be a key player in driving the digital media strategy, with a primary focus on paid social, within a performance-driven team KPI'd on subscriber acquisition. While the core remit centers on converting subscribers, the in-house media buying team also activates digital campaigns aimed at awareness and consideration. In this role, the Senior Digital Manager will lead a team of a Paid Social Planner and a Paid Social Executive, ensuring the strategic planning, execution, and optimization of paid social campaigns. They will collaborate closely with the Paid Search & Programmatic Manager to align all digital strategies, fostering a cohesive approach that prevents siloed execution and ensures all channels contribute to the broader business objectives. Additionally, the Senior Digital Manager will work alongside the Global Media Manager, who coordinates global brand efforts across the brand and in-house digital team. This collaboration is crucial in aligning ATL plans with always-on digital campaigns, minimizing wastage and ensuring that these efforts support and enhance subscriber acquisition goals. The ideal candidate will bring a data-driven mindset to optimize performance while maintaining a creative approach to executing best-in-class digital media campaigns. A passion for Reality TV will further enable them to connect with the brand's audience and drive impactful results. Key Responsibilities: Budget management: Take full ownership of budget pacing, tracking, and management across all paid social platforms, ensuring efficient use of funds, including budgets from brand teams (global and local) executed by the in-house team. Strategic liaison: Collaborate with team leads and other departmental specialties to implement strategies that align with the business's subscriber acquisition and reach goals, fostering a unified approach across channels. Leadership by example: Lead the team in the hands-on setup and execution of paid social strategies, setting a high standard for account hygiene, attention to detail, and ongoing optimizations to maximize campaign performance. KPI development: Establish clear benchmarks and KPI definitions for paid social performance, ensuring the team understands what success looks like on each platform and within the business context. Campaign oversight: Guide the management and optimization of campaigns across various paid social channels to ensure efficiency and goal delivery, maintaining a balance between strategic direction and team autonomy. Process automation: Collaborate with data science, product, creative, and analytics teams to automate processes, enhancing agility, efficiency, and the adoption of new advertising products. Tactical recommendations: Work with the team to proactively identify tactical opportunities that align with marketing and business goals, ensuring recommendations are data-driven and strategic. Cross-channel collaboration: Foster a comprehensive understanding of paid search, programmatic, and the broader digital landscape to enhance campaign planning and execution for both acquisition and awareness purposes. Reporting and insights: Ensure the production of accurate, accessible reports that provide actionable insights, supporting the team lead with ongoing performance monitoring and decision-making. Knowledge sharing: Facilitate training and the sharing of best practices within the team and the wider marketing department, supporting the professional development of less experienced team members. Vendor relations: Act as the primary point of contact for key vendor stakeholders, maintaining strong, productive relationships to ensure support and innovation in campaign execution.