Brand Marketing & Strategy Director 12 Month FTC

The Brand Marketing & Strategy Director is a critical role within the busy and highly commercial New Revenue team of Universal Pictures Content Group. The role is responsible for setting global, content, marketing & distribution strategies and deliver overall channel profitability across new revenue projects. This is a unique opportunity to work with talent and influencers to showcase and develop product (channels and platform) in line with consumer trends. KEY RESPONSIBILITIES Brand Strategy and Management Develop short and long term brand, content and distribution strategies across multiple properties and genres Plan and deliver compelling brand campaigns that drives engagement across all channels that meaningfully connects with audiences Develop content plan for branded platforms in collaboration with Original Content, Operations & Production team as well as external resource to support where needed. Ensure ongoing content is created to deliver on channel strategy / plan and work with all relevant teams to ensure delivery. Teams includes operations, legal, finance, marketing & acquisitions, A&R and development. Community strategy and management across all UPCG communities. Building marketing, media and social plans for the platforms Forecast and report on performance in collaboration with SCO and Finance Director Manage creative assets for brands and channels Develop Brand guidelines where relevant Partner with Original Content team to manage and recruit talent Utilize data and insights from platforms and Insights manager to build strategies and optimize plans Be proactive in identifying ideas and opportunities to drive Brand plans forward and adapting to changing dynamics Project Management Act as main point of contact for projects ensuring cross functional collaboration and manage multiple stakeholders ensuring optimal communication, leading regular meetings and manage critical paths as well as budgets Manage relationship with internal and external platform operators and 3rd party partners/vendors including technology and service providers Put forward ideas for proactive and reactive channel strategy around events and initiatives linked to the channels. Leading regular editorial content meetings; short and long-term planning. In building initial project set up phase, work with SCO to develop onboarding plan and timelines helping source partners and specialists where needed. Instil a culture of a start up to drive new revenue projects forward Manage approval processes across Brands ensuring all parties understand their roles and timelines This role will manage an internal direct report as well as resources from 3rd party partners/vendors that forms the project team.